Released on = June 7, 2007, 4:45 am

Press Release Author = Eric Turner

Industry = Consumer Services

Press Release Summary = Over 150 Million Earrings lost in the UK, Women can now find
a match to their lost earrings - a sentimental tale

Press Release Body = Press Release

Released: St.Albans, UK, Wednesday 6th June 2007


Over 150 Million Earrings lost in the UK, Women can now find a match to their lost
earrings - a sentimental tale

LostEarring.co.uk is the result of a conversation I had with my husband a few weeks
ago, He asked me why I didn\'t wear some earrings that he had bought me as a gift a
short while ago.

I had to explain that I had lost one of the earrings and did not have the heart to
tell him that I had lost it.

We had a discussion about how many other earrings I had, when I checked I found that
I had quite a few missing earrings, there were 8 that had a sentimental value
attached to them, trying to remember where they were bought from and checking with
the shops all produced the same result - they were no longer available.

I checked with my sisters and as many friends as I could and discovered to my
surprise that all of them had between 5 & 10 earrings that they could not wear
because they had either lost one or one of them had been damaged. A high proportion
of them had sentimental value as gifts on special occasions; they were all
interested if we could only find a solution.

If only there was somewhere we could find someone else with a matching earring -
even another pair if necessary, we checked on the internet and despite a thorough
search, found that there was nothing available there either.

So we decided to look at the possibility of selling the ones that had no sentimental
value and discovered that there is a huge market for single earrings, particularly
for men, but also for women who wear multiple earrings.

The Birth of a new website
It was at this point that we realised what an opportunity this was, not only could
we help anyone who has lost an earring find a replacement, maybe even without having
to admit to the loss to a loved one! We could also give anyone with an odd earring
the opportunity to sell the earring and bring some joy to the recipient as well as
some cash to themselves.

Anyone can list their earrings on lostearring.co.uk, all it costs is 49p, this will
list your earrings for sale or earrings wanted for six months, we hope you will find
what you want much sooner though!

Special Site Launch Offer
As a reward for the first users of this site we are offering the chance to list your
earrings free of charge for the first 500 listings - don't miss out on this
opportunity to bring some happiness today!

About LostEarring.co.uk
The site was launched as result of Janine's loss of an earring that has sentimental
value, hopefully a match will be found, both for this earring and the millions of
other people who have also lost earrings www.lostearring.co.uk or call +44 (0) 1727
799670

For further press information contact: Eric Turner on: 01727 799670 or
erict@microplus.co.uk or visit http://www.lostearring.co.uk/ for images.




Web Site = http://www.lostearring.co.uk

Contact Details = Eric Turner
01727 799670
erict@microplus.co.uk